Parents’ Perceptions about Salt Consumption in Urban Areas of Peru: Formative Research for a Social Marketing Strategy

A sequential exploratory methods design was used to gather qualitative data through interviews and focus groups with parents of pre-school children of high and low socioeconomic status from urban areas of Peru (n=64). Quantitative data was subsequently obtained via questionnaires sent to all parents (n=232). The study found that household cooking was a duty of the majority of mothers; the majority of participants considered their salt intake as adequate; half mentioned they tried to reduce salt consumption; and the change of flavour of the food was stated as the most difficult challenge to continue reducing salt consumption. The article by Ponce-Lucero et al. is published in Nutrients.